We base our actions - always to the best of our knowledge and belief - on the following values.

  • we are guest- and customer-oriented and want to inspire them.
  • In doing so, we work with joy, pride and professionalism
  • we generate high quality in all areas
  • we want to meet and exceed the high expectations of our guests and customers
  • we cultivate a respectful relationship with all our stakeholders
  • we regard our employees as co-entrepreneurs, respect them and recognise exceptional performance
  • we offer opportunities for committed people thanks to sufficient apprenticeships and good training and further education
  • we enrich the way we think and act, also thanks to the cultural diversity of our dazzling operations
  • we promote culture with a substantial contribution of our budget and are thus not primarily commercial
  • we are innovative and close to the market. In doing so, we set our own standards first and foremost
  • wherever possible, we provide all services ourselves within our group via our own service companies
  • wherever possible, we produce all products ourselves within our Group, including through our own production plants
  • we are anchored regionally, locally and in the Basel area
  • we are and remain independent and are therefore individual and unique
  • we attach great importance to occupational health and safety measures and implement them in a timely manner
  • we make our contribution to the integration of people with disabilities
  • we do not act commercially either
  • we are and act sustainably and thus make a contribution to our region.