Haenowitz & Page is one of the leading micro-roasting companies in Basel and established throughout Switzerland. This is in line with the core values of the Third Wave coffee movement, which is defined by conscious coffee consumption. In this movement, the regional origin of the coffee plays just as important a role as the sustainability of the cultivation, the direct trade channels with the producers and the joy of exchanging ideas with like-minded Frahling lovers. Coffee is also traded in direct trade, which brings significant advantages to the coffee farmers.